@article{amsj_9,
  author = {Uduak-Obong Ekpo-Ufot and Umoh Oku Sunday and Udo Agnes Umana},
  title = {Machine Learning-Based Dynamic Pricing and Customer Retention Among E-Commerce Businesses in Akwa Ibom State, Nigeria},
  journal = {African Multidisciplinary Scholarship Journal},
  year = {2026},
  volume = {1},
  number = {1},
  doi = {10.59413/amsj/v1.i1.9}
}